Media
Bearing in mind accredited media have been bombarded with emails from FIFA for almost a year about this event, it is not surprise that most things have gone very smoothly. Most journalists I’ve spoken to are satisfied with the way things have been managed, everyone has got where they have needed to be. The Media Centre is fairly well stocked, there are big TVs, internet and computer access, food and drink and countless volunteers to hand out print outs of all the relevant match info (team sheets, statistical reports at half and full time for all games, etc).
The media lunch was a little underwhelming – the “Western” part of the “Chinese and Western buffet” turned out to be French Fries and, er, that’s it.
I managed to have a quick chat with Nicolas Maignot (FIFA”media officer” – a catch-all term) on Friday evening, he said the early TV figures were looking quite promising. Germany’s first game recorded a reported 25% audience share, about the same as a good Champions League game. In Japan the share for their first game was about 21%, while in Sweden there was apparently a near 50% audience share for their team’s first match. These statistics, especially if they are anywhere near being replicated elsewhere, bear out FIFA’s claims at the start of the month and, along with the quality of much of the football played so far, go a long way to refuting the doubts and cynicism of many (including myself at times) who wondered whether the tournament could deliver at such a high level.
Press Conferences These have been entertaining, if only for the fact that no one has yet adjusted to the fact that most questions and answers must be translated into English and Chinese. Germany’s coach, Silvia Neid, had a question in German that she could have answered immediately, but after waiting through the English and Chinese translations paused, looked at her water bottle, looked back up and said “What was the question again?” The translators have been of decidedly “mixed” quality. With a couple I’ve picked up more interesting information from the Chinese than from the “English” translation. They have been rather short, too, with many journalists’ questions left unasked and unanswered. But then, we all have the chance to go to the Mixed Room afterwards to ask coaches and players questions directly. Most players have been happy to stay and chat for some time, again flanked by the volunteers.
Inside the Stadium
Volunteers - It is an army of volunteers that the Local Organizing Committee has put together. You cannot walk through or past a door or gate without seeing at least four red-shirted volunteers. Some look sheepish, some look sparkily happy, others look, frankly, bored our of their minds. Many of them do not have the English skills to deal with foreigners, but to their credit, they will rush off to grab the arm of a colleague they know can cut the mustard. I quite enjoy speaking in Chinese with them. Most of them are senior high school or university students and had to pass at least two interviews to get the gig. Do they enjoy it? “Yes, I think it is interesting and can give us a good experience.” Do they actually like football? “Just so so.” Who is their favourite female football player? “I don’t know.” Oh.
Police/Stewards - a larger police presence than I had expected. Most likely my expectations were well out. Fans are searched before they go in, and have to pass through metal detectors. Plastic bottles are not allowed to be taken in. But bottled drinks are sold in the stadium. And besides, if the plastic bottles ban was about safety, then how were the German and Japanese drummer-boys allowed in? There have been no major incidents for stewards to deal with.
The Fans - Again, there is a very good story here. Matches in Shanghai have enjoyed near capacity attendances for every game so far, and the story is similar for other venues. True, many fans have left before the end of games. True, there are a large number of group bookings. But is it a little lazy to simply say that people have been ordered to be there by the dastardly authorities? If there are hundreds of school children (in their uniforms) at football matches, who can say this is a bad thing? One downside of the non-partisan nature of most of the fans has been the prevalence of “Mexican waves” when the on-pitch action has been anything less than goal-goalmouth action. I thought England vs Germany was a wonderfully absorbing encounter (for some reason, only “encounters” are “absorbing”), but this taught, tactical battle had to compete against a Wave that went a full five cycles around the arena and was far more important to the fans than anything on the pitch. But, then, what is a World Cup for if not a carnival where people come together? There are many who argue that, contrary to many opinions, England vs Germany was actually very boring.
There have been many expats at the Shanghai games. Germany have done particularly well because of a large German multinational presence in the city, as have Japan. England have also had a very strong following – partly because English football fans get everywhere, but they also have many local fans thanks to the overwhelming popularity of the Premiership. It didn’t hurt that their first match was against Japan, either – as a taxi driver told me, “Everyone wants England to win 5-0!”
The atmosphere in the ground has been uniformly pleasant, excitable and polite. The players have reciprocated excellently by without fail applauding every corner of the ground at the end of every game. It’s all very civilized, really.
I am looking forward to the next two weeks of the tournament, though family commitments mean that I am unlikely to be able to get to any of the games outside Shanghai. Shame.